Key Takeaways:
Ulta Beauty and Target Corporation have announced they will not renew their Ulta Beauty at Target shop-in-shop partnership when the current agreement ends in August 2026. Until then, the in-store experiences and online presence at Target.com will continue as usual.
Launched in 2021, Ulta Beauty at Target brought prestige beauty to a wider audience, allowing shoppers to link Ulta Beauty Rewards and Target Circle accounts for combined perks. Guests with linked accounts will continue to earn rewards on eligible purchases until the partnership concludes.
Amiee Bayer-Thomas, Chief Retail Officer at Ulta Beauty, reflected on the collaboration in a press release. “For 35 years, Ulta Beauty has revolutionized how people experience beauty, bringing together an unmatched assortment from mass to luxury, and our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide.”
Rick Gomez, Target’s Executive Vice President and Chief Commercial Officer, echoed the sentiment. “We’re proud of our shared success with Ulta Beauty. We look forward to what’s ahead and remain committed to offering a beauty experience centered on an exciting mix of brands with continuous newness, all at an unbeatable value.”
Both retailers affirmed their commitment to a smooth transition for shoppers, teams, and brand partners. “As we continue to execute our Ulta Beauty Unleashed plans, we’re confident our wide-ranging assortment, expert services, and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand,” said Bayer-Thomas.
Ulta Beauty, the largest US specialty beauty retailer, is now focused on expanding its omnichannel strategy, including the launch of Ulta Beauty Marketplace, a curated online platform for emerging brands and new audiences, later this year.
Target will continue evolving its beauty proposition, offering trend-driven assortments, in-store trial events, and value-driven pricing to its tens of millions of weekly shoppers.
